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We need our ears more than we realize.

Four findings from the published research.

Your brain

No.1

Hearing loss is the largest modifiable risk factor for dementia, tied with high LDL cholesterol.1

Livingston et al., Lancet Standing Commission on Dementia, 2024

Your people

3.9×

Adults with severe hearing loss were nearly four times as likely to report loneliness.2

Döge et al., The Laryngoscope, 2025

If you're a musician

3.6×
57%

Professional musicians are 3.6 times as likely to develop noise-induced hearing loss, and 57% more likely to have tinnitus.3

Schink et al., Occupational and Environmental Medicine, 2014

Your balance

~3×

Even mild hearing loss nearly triples the odds of a history of falling.4

Lin & Ferrucci, Archives of Internal Medicine, 2012

References

1

Livingston G, Huntley J, Liu KY, et al. Dementia prevention, intervention, and care: 2024 report of the Lancet standing Commission. The Lancet, 2024.

2

Döge J, et al. Hearing loss and its relation to loneliness and depression: a population-based cohort study. The Laryngoscope, 2025.

3

Schink T, Kreutz G, Busch V, et al. Incidence and relative risk of hearing disorders in professional musicians. Occupational and Environmental Medicine, 2014.

4

Lin FR, Ferrucci L. Hearing loss and falls among older adults in the United States. Archives of Internal Medicine, 2012.

These findings describe associations reported in the published literature. They are not claims about what Sounds Good products do. These statements have not been evaluated by the Food and Drug Administration.